PROBLEM

• The global language learning app market is ineffective and uninspiring.  
  
  
• Many so-called "AI Tutors" lack structured teaching methods and are merely clickbait.  
  
  
• Investors are funding products without a real understanding of how language learning actually works.  
  
  
• Linguists vs. Educators: Linguists excel in studying languages but may struggle with teaching them effectively.  
  
  
• Language learning must consider social sciences and user psychology, not just linguistic analysis.