CONTACT



GTM STRATEGY & BUSINESS MODEL 



Goal: Establish Fluent as the premium, AI-powered, language learning platform, and disrupt our competitors. We will need a multi-phase hybrid approach that balances B2C virality, and B2B enterprise adoption.


1. Product-Led Growth
  • Lexi (AI Tutor) as a Hook – Abilities displayed as we scale.  
  • Creativity & Intrigue as a hook - The brand will speak for itself in our marketing and advertising. 
  • Freemium-to-Premium Upsell – One free lesson, and access to minigames are free but structured AI-driven coaching is premium ($30/month).  
  • Advertising - Freemium users will watch ads in exchange for more time with Fluent features (Mini games, practice, etc)


      2. Community Growth
      • Social Challenges & Insights – Leaderboards, progress reports, and gamified learning to drive engagement.  
      • Influencer & Creator Partnerships – Collaborate with notable influencers, and creators to grow awareness and credibility.

      3. B2B Enterprise Expansion
      • Corporate & Institutional Partnerships – Workforce training for global companies, universities, and EdTech platforms.


      4. Immediate Execution (3-6 Months)
      • Beta Testing & AI Refinement – Private beta with early adopters, influencers, and EdTech thought leaders.  
      • Targeted Ads & SEO Growth – Google & YouTube ads + content marketing focused on high-intent learners.  
      • Enterprise Pilots & Webinars – Partner with HR leaders & L&D teams for corporate language training trials.  
      • PR & Thought Leadership – Position Fluent as the future of AI-powered language learning through media coverage and expert panels.


      5. Future-Proofing & Expansion  
      • Wearable & AR/VR Integration – Real-time AI coaching via smart glasses & earbuds.  
      • Licensing Fluent APIs – Speech recognition & AI tutoring tools for integration into existing platforms.