CONTACT






















FLUENT
LANGUAGE LEARNING APP
(PROPRIETARY)











TABLE OF CONTENTS

  1. Problem
  2. Solution
  3. The Tavares Method Overview & Analytics
  4. Market Opportunity & Landscape
  5. UI/UX Vision
  6. GTM Strategy & Business Model
  7. Team
  8. Unit Economics & User Behavior
  9. Tech/Infrastructure
  10. Ask
  11. Ideas






PROBLEM


  • The global language learning app market is ineffective and uninspiring.  

  • Many so-called "AI Tutors" lack structured teaching methods and are merely clickbait.  

  • Investors are funding products without a real understanding of how language learning actually works.  

  • Linguists vs. Educators: Linguists excel in studying languages but may struggle with teaching them effectively.  

  • Language learning must consider social sciences and user psychology, not just linguistic analysis.  



    SOLUTION

       
    • Build a hyper automated invisible machine ecosystem and a world class AI Instructor.
    • Fluent's structured methodology accelerates onboarding of any language.  
    • Curriculum draws from Stephen Krashen (linguistics) and Stanislas Dehaene (neuroscience).  
    • Patent-able methodology ensures competitive advantage. 
    • Emphasis on UI/UX design, marketing, and branding to enhance engagement.  
    • User experience must be satisfying, motivating, and effective for retention.  
    • We leverage the five most effective language teaching methods for app-based learning:
      •   Blended Learning (Core of The Tavares Method)  
      •   Full Immersion  
      •   Audio-Lingual Method  
      •   Communicative Language Teaching (CLT) 
      •   Lexical Approach  
    • Users must feel their progress and enjoy the experience—Fluent delivers both.  

    THE TAVARES METHOD



    Overview & Analytics

    • Develops learners’ contextual deduction abilities to accelerate the path to understanding another language.
    • Breaks languages down to their essence (verbs, adjectives, etc.).  
    • Tailors curriculum based on the writing system of the target language.  
    • Introduces grammar & conjugations later, as they can slow early progress.  
    • Initial lessons focus on alphabet, colors, and seven fundamental questions.  
    • Combines listening, mimicry, and active practice for maximum reinforcement.  
    • Optimal schedule: Two 1-hour sessions per week + 10-15 minutes of daily practice is excellent but not required.  
    • Students regularly self-assess their strengths and areas for improvement.



    MARKET OPPORTUNITY
    & LAND SCAPE



    COMPETIVE LANDSCAPE
    • Direct Competitors: Duolingo, Babbel, Rosetta Stone  
    • Indirect Competitors: OpenAI, ElevenLabs, Deepseek  
         MARKET GROWTH
    • Learning Apps Market: $3.1B (Current) → $16B (by 2031)  
    • Global Language Learning Market: $60B (Current) → $105B (by 2030) 18% CAGR.
    • B2C TAM: 500M+ language learners globally.
    • B2B TAM: 40% of companies offer language training.
    • Duolingo's Revenue: ~$750m/year (only player making waves)  








    UI/UX VISION


    SaaS isn’t dying. 
    It’s evolving. 
    And we have a plan.



    1. "Promptology" as the New UX  
    • Natural language interactions replace traditional UI.   
    • AI interprets vague/incomplete inputs and provides meaningful results.  
    • Users learn how to communicate with AI effectively. 

    2. Conversational Design as the Core Skill  
    • AI understands context switching and multi-turn interactions.   
    • AI must fail gracefully, like a human tutor would.  

    3. Technology Becoming More "Human"  
    • AI adapts to user needs instead of forcing users to adapt to AI.  
    • The line between assistance, collaboration, and leadership blurs.




    GTM STRATEGY & BUSINESS MODEL 



    Goal: Establish Fluent as the premium, AI-powered, language learning platform, and disrupt our competitors. We will need a multi-phase hybrid approach that balances B2C virality, and B2B enterprise adoption.


    1. Product-Led Growth
    • Lexi (AI Tutor) as a Hook – Abilities displayed as we scale.  
    • Creativity & Intrigue as a hook - The brand will speak for itself in our marketing and advertising. 
    • Freemium-to-Premium Upsell – One free lesson, and access to minigames are free but structured AI-driven coaching is premium ($30/month).  
    • Advertising - Freemium users will watch ads in exchange for more time with Fluent features (Mini games, practice, etc)


        2. Community Growth
        • Social Challenges & Insights – Leaderboards, progress reports, and gamified learning to drive engagement.  
        • Influencer & Creator Partnerships – Collaborate with notable influencers, and creators to grow awareness and credibility.

        3. B2B Enterprise Expansion
        • Corporate & Institutional Partnerships – Workforce training for global companies, universities, and EdTech platforms.


        4. Immediate Execution (3-6 Months)
        • Beta Testing & AI Refinement – Private beta with early adopters, influencers, and EdTech thought leaders.  
        • Targeted Ads & SEO Growth – Google & YouTube ads + content marketing focused on high-intent learners.  
        • Enterprise Pilots & Webinars – Partner with HR leaders & L&D teams for corporate language training trials.  
        • PR & Thought Leadership – Position Fluent as the future of AI-powered language learning through media coverage and expert panels.


        5. Future-Proofing & Expansion  
        • Wearable & AR/VR Integration – Real-time AI coaching via smart glasses & earbuds.  
        • Licensing Fluent APIs – Speech recognition & AI tutoring tools for integration into existing platforms.

        THE TEAM

        Josh Tavares

         (CEO & Founder)  

          
        An incredibly imaginative and curious generalist. Josh pulls inspiration from several parts of his life to present a team, and company so intriguing and bright the world won’t be able to fight the urge to know more.